Workflows
Built around your busiest work.
The jobs that fill your evenings and matter most to your customers. See how you get them done in BrandWright.
Order to production
From “add to cart” to the hoop, without retyping a thing.
Every order is a promise to a customer. This is where most evenings disappear — and where a typo on a name costs you a blank.
The old way
- Customer types their name in a text box on Shopify or Etsy, or sends it in a DM
- You message back to confirm the font and thread color
- Copy the name into Embrilliance or your stitch software by hand
- Build and save the machine file, then find it again on the USB stick
- Write the job on a sticky note or a spreadsheet so nothing gets missed
With BrandWright
- Your customer personalizes with a live preview in your own fonts and thread colors
- The order arrives with the personalization captured exactly as they saw itAutomatic
- A production sheet and the right machine file for your embroidery machine are made, in the formats you choseAutomatic
- Laser orders come with a ready-to-engrave file instead — lettering and design on their own layers, ready to open in xTool Creative Space, LightBurn, Glowforge or EZCADAutomatic
- Print the sheets or work through a batch of orders together
- Mark it in production, then shipped — tracking emails go out on their own
- Orders from a DM or a phone call go through the same builder in your admin — one button sends your client a picture of their piece to approve and pay
- At a craft fair, sell from your phone: cash, a QR code they pay on their own phone, or Tap to Pay — every sale lands with your orders
Where AI helps: AI can clear a sample monogram off your product photo, so the live preview shows only your customer’s name. When an order needs a word with them — a proof to approve, a question about the font — AI drafts the email for you to check and send.
Stitch-file preparation
Your fonts and designs, ready for every order.
The prep work behind every monogram: the right letters, the right size, a design that fits the hoop.
The old way
- Fonts scattered across folders, USB sticks and old downloads
- Hunting for the right size of each letter for each order
- Checking by eye whether the design fits the hoop
- Re-creating the same motif layouts again and again
With BrandWright
- Upload your font files and folders to the font vault once — BX files are read too
- Letters and sizes are sorted and previews are made for youAutomatic
- Compose monograms and motifs in the Embroidery Studio, with pre-flight checks for hoop sizeAutomatic
- Keep the designs you stitch most in your motif library
- Machine files come out per order, in your formatsAutomatic
Where AI helps: AI suggests where the monogram sits on each product photo, at a size that suits the piece — a tote, a towel, a cap. You adjust the box and save.
Shipping
Labels in a click. Tracking emails on their own.
Customers judge a brand by how its orders arrive — and by whether they knew when they would.
The old way
- Copy the address into ShipStation or Pirate Ship
- Compare rates in another tab
- Paste the tracking number into an email to the customer
- Answer “where’s my order?” messages
With BrandWright
- Buy a discounted label right from the order, with rates compared
- Pay from a prepaid shipping balance that can top itself upAutomatic
- Your customer gets tracking emails — in transit, out for delivery, deliveredAutomatic
- Voided labels are credited back to your balanceAutomatic
Where AI helps: When a parcel runs late, AI drafts a note to your customer in your voice for you to check and send.
Marketing
Your emails, flyers and signs, done in minutes.
Your regulars are your business. Staying in touch shouldn’t mean rebuilding the same flyer for every market.
The old way
- Export customers from your store and import them into Mailchimp
- Rebuild product pictures and links in the email by hand
- Start a show flyer from a blank Canva page, then hunt for your logo and colors
- Guess which email actually sold anything
With BrandWright
- Build a campaign from your own products — Buy-now buttons added for youAutomatic
- Sent only to customers who said yes to emailAutomatic
- See what each campaign soldAutomatic
- Shoppers who leave without paying get a reminder that brings their bag backAutomatic
- Make flyers, signs, price lists and thank-you cards in Creator, with your logo already in place
Where AI helps: AI drafts the campaign copy and the words on your flyers in minutes. You edit and approve every word.
Running the business
Know your profit. Stay on the right side of sales tax.
The part nobody starts a business for — and the part that keeps it running.
The old way
- Receipts in a shoebox, typed into a spreadsheet at tax time
- Guessing what each order actually made
- Working out sales tax per state by hand, and hoping you noticed a threshold
- Exporting and re-importing for QuickBooks
With BrandWright
- Profit per order and a profit & loss, kept up to date as you sellAutomatic
- Snap a receipt and the expense is filled in for you
- Sales tax collected at checkout in the states where you’re registeredAutomatic
- Gift cards kept out of your sales and sales tax until they’re spent, with what you still owe on them in FinanceAutomatic
- A worksheet for each state return, and a tracker that warns you before a registration thresholdAutomatic
- Downloads for QuickBooks, Xero, TurboTax and TaxJar — or QuickBooks sync
Where AI helps: AI reads your receipts so you don’t have to type them.
Getting set up
Up and running without losing a week.
Moving your storefront is the scariest part. It shouldn’t be.
The old way
- Copy every product, photo and policy from your old site by hand
- Learn a new tool from forum posts and videos
- Pay someone by the project to set it up
With BrandWright
- Millie walks you through setup one step at a time
- Import from Shopify, Wix or GoDaddy — or let us read your current websiteAutomatic
- Nothing goes live until you’ve reviewed it
- Book a BrandWright Expert ($20 per 15 minutes) to do it with you, or for you
Where AI helps: AI reads your old website — products, photos, logo, colors and policies — so your new storefront starts full, not empty.
See it for yourself
Work an order through, start to finish.
Open the full admin of Linden Row Monogram Co. — orders, products, fonts, motifs, laser, the website builder and the books — in your own private sandbox for 24 hours, and watch every change appear on its storefront. Just your email — no sign-up, no card.
Time calculator
What’s an evening worth?
Put in how busy your business is and how long each chore takes you today. We’ll multiply it out — nothing more.
These minutes are conservative estimates, not measurements — set them to what each job takes you today. The result is just your numbers multiplied out.
On your numbers, BrandWright gives back about
12 hours a month
That’s about $306 of your time, every month.
Time back for making — or for not working at all.
Your evenings, back.
Try every workflow free for 14 days, with your own products and fonts.
14 days free · no credit card
Social media
Post once. Show up everywhere. See what sells.
Social is where new customers find you — and where a lot of time goes for very little you can measure.
The old way
With BrandWright
Where AI helps: AI suggests a caption for each network from your product. You choose, tweak and post.