For embroidery, engraving & personalization studios
You’ve mastered the craft.
Now make your name known.
One complete, professional-grade system: a storefront with a national brand’s polish, and your customers, production and books behind it.
A brand was once
a maker’s mark.
It was burned into the work, the sign of who made it. A wright is a skilled maker. We built BrandWright so the mark you put on your work carries as far as it deserves.
Working from the kitchen table or booked months ahead, you get the same professional-grade storefront, customer tools and systems behind them. Your work gets the presentation it deserves, under your own name.
InsideYour brand
A storefront with a national brand’s polish, and live personalization in your fonts, threads and motifs.
Your customers
Every order and every customer in one record, with email and social tools to keep them coming back.
Your business
Machine and engraving files with every order, selling at shows and by invoice, shipping labels, the books and sales tax.
Everything you’ve been juggling, pulled together.
One system in place of a stack of logins, so every order, the customer who placed it and the sale it made are connected from the start.
Your site builds itself.
Sign up and your storefront is already live, polished on phone, tablet and desktop: home page, menu and footer, a wordmark and initial mark made from your business name, monogram styles and a thread palette ready to sell with.
Bring what you have
Your website address, a Shopify, Wix or GoDaddy store, or a few spreadsheets. AI reads your pages and never makes up what isn’t there.
We build the site
Products, photos, collections, your logo with the background removed, your accent color, your story, FAQ, gallery and search text.
Make it yours
Nineteen kinds of sections, nine heading and nine body fonts, colors, buttons and menus, with a live preview that saves as you go.
No two start alike. Every storefront created at sign-up begins from a different combination of style, fonts, palette, header layout and section order.
Customers see their exact piece before they buy.
Make it theirs, in your fonts, your threads, your motifs.
Traditional monogram order, block initials or a full name. Every choice arrives with the order exactly as your customer saw it, so nobody retypes a monogram or guesses at a thread color.
Shown: the preview on brandwright.co, using sample fonts and drawings. On your storefront it uses your own fonts, thread colors, motifs and product photos.
Then everything is yours to make.
Upload a font, add a thread color, draw where the monogram sits, set what it costs. It’s on your storefront as soon as you save.
Your fonts
Upload embroidery fonts, Embrilliance BX files too. Previews are drawn from the real stitch files, so what customers see is what stitches out.
Your threads & motifs
Your palette, named your way, and your motif library, tinted in the customer’s thread or shown in true colors.
Your laser work
Fifty-six engraving fonts ready to use, seventy-three more set up for your font files, or upload your own, and a library for your laser designs. Laser products preview with an engraved look on your photo.
Your placements & prices
Draw, move and rotate the box on your product photo at its real size in inches. Charge for a style, font, thread or motif.
A national brand’s polish, on every screen.
This is Linden Row Monogram Co., a demo brand running on BrandWright. Its product pages carry the live preview, its menus and footers are its own, and it reads beautifully on a phone.
Your own domain
Your storefront and your email on your own address once you subscribe.
Made to be found
Search text written for you, ready to edit and publish.
Paid directly
Checkout runs through your own Stripe account. Your money goes straight to you.
Know every customer. Keep them coming back.
Every order, every monogram and every note in one record, and the email and social tools to stay in touch, built from your own products.
A record for every customer
The fonts, monograms and thread colors they chose, your notes and tags, and what they’ve spent.
Live chat & Messages
Chats, contact notes and event questions in one inbox, on each customer’s record. A text tells you someone’s waiting.
Email & social
Campaigns from your address, only to people who said yes, and posts to seven networks — with sales tracked to each.
Updates on their own
Tracking emails go out as the order moves: in transit, out for delivery, delivered.
From cart to hoop, without retyping a thing.
The order arrives complete
The personalization comes in exactly as your customer saw it.
Files are made for you
A production sheet and the machine file, in DST, PES, EXP or JEF — or, for laser orders, an SVG, PNG or DXF ready to engrave.
Checked before you stitch
Pre-flight checks for hoop fit and stitch limits, and every file read back to verify it.
Ready for your machine
Print the sheets or work through a batch of orders together.
Brother & Baby Lock · Janome · Bernina · Husqvarna Viking & Pfaff · Singer · Tajima · Melco
Laser files open in xTool Creative Space · LightBurn · Glowforge · EZCAD · RDWorks
And everything after the hoop.
Paid directly
Checkout runs through your own Stripe account. Your money goes straight to you.
Sales tax
Worked out at checkout in every state, with a report for filing and a warning before you reach a state’s threshold.
Shipping labels
Discounted labels bought right from the order, from a prepaid balance. Voided labels are credited back.
The books
Sales, fees and payouts, expenses with receipt scanning, profit on every order and a profit & loss.
Ready for your accountant
Downloads for QuickBooks, Xero, TurboTax and TaxJar, read-only access for your accountant, or QuickBooks sync.
Your team
Seats for the people who help, and roles that set what each one can see and do.
Coming soon Etsy sync · Wholesale & corporate orders · Production board
Sell everywhere you sell.
Orders start in a DM, on a phone call or at a craft fair. Every one of them lands in the same place as your online orders — stock, production, Finance and sales tax included.
Sell at shows
A sell screen for your phone or tablet. Tap products, personalize on the spot or later, and take cash with change worked out, a card payment your customer scans and pays on their own phone, or Tap to Pay. Sales tax uses the show’s location, with tax-included prices if you like.
The end-of-show summary
Sales by payment type, best sellers, sales tax and card fees, and the cash count: what should be in the box next to what you counted.
Orders by hand
Build an order from a DM or a phone call with the same personalization builder your shoppers use, plus custom items, shipping or pickup, and sales tax that’s yours to leave off.
Approved and paid from one email
One button sends it: your client sees a picture of each piece with their monogram, then approves and pays in one step — or asks for a change, which comes back to you. Deposits, cash and Venmo work too.
At the show · cash
Paid $34.00
Change $6.00
At the show · card
Scan to pay $64
Paid ✓ on their phone
Sent for approval
Approved ✓ & paid
“AWM” in navy, on her tote
Shows: Signature (one at a time) and Flagship (several at once). Manual orders and invoices are on every plan.
Gift cards, and shoppers won back.
Two quiet ways to sell more: a gift for someone who loves your work, and a gentle nudge for the shopper who almost bought.
Gift cards
Set amounts or the buyer’s own, emailed on the day they pick with their note, a code and a version to print. Used at checkout alongside discount codes, with whatever’s left kept for next time.
Store credit, by hand
Issue a card for a return, an apology or a giveaway, with a note on why. Coming from Shopify? Bring your cards’ balances with you.
Kept right in your books
Gift cards never expire. Selling one is money you owe, not a sale, so it stays out of revenue and sales tax until it’s spent. Finance shows what’s outstanding.
Abandoned checkout emails
About an hour after a shopper leaves the payment page, a friendly reminder with their monogram drawn on the photo and a link that brings their bag back. See what you won back.
Gift card ••4F2K
−$25.00 at checkout
$25 left for next time
Reminder · 1 hour later
Your bag is waiting
Recovered: order #1187
Gift cards and abandoned checkout emails are on every plan.
Built around your busiest work.
The old way next to the BrandWright way, for the work that fills your week: orders to the hoop, shipping, marketing, social and the books.
The old way
With BrandWright
Hunting for a font on a USB stick is not part of the craft.
See every workflow, and an estimate of the hours you’d get back each month, at brandwright.co/workflows.
AI does the chores.
The craft stays yours.
It drafts; you decide. Every word and every design stays yours.
Your designs and your customers’ data are never used to train AI models.
Listings from a photo
Snap a photo or jot a few notes; get a product description and search text to edit and publish.
Captions for every network
A caption suggested for each social network from your product. Choose one, tweak it, post.
Flyers and emails in minutes
Creator drafts the words for show flyers, signs and campaigns, with your logo already in place.
Receipts that type themselves
Snap a receipt and the expense is filled in, ready for your profit & loss.
Photos that look professional
Busy backgrounds removed, phone photos cleaned up and sharpened, your logo too.
Monograms placed for you
A suggested spot for the monogram on each product photo, at a size that suits the piece.
Bring everything with you.
Products, photos, customers and past orders from Shopify, Wix, GoDaddy or any website. Nothing goes live until you’ve reviewed it.
Meet Millie.
Our little bird walks you through setup one step at a time, and you watch your storefront fill in behind her as you go.
A real person, a chat away
Questions? Help → Talk to a person in your admin reaches our team, on every plan. Want it done with you? Book an Expert, $20 per 15 minutes.
Know what you’ll save
Compare what Shopify, Canva, Mailchimp and ShipStation cost you today with one plan, at brandwright.co/switch.
One plan runs the whole business.
Every plan includes the storefront, live previews, machine files, shipping labels, sales tax at checkout, invoices, gift cards and abandoned checkout emails. Your sales go straight to your own Stripe account.
Or $49/month billed yearly
Or $83/month billed yearly
Later $179 · founders keep $149 for life
The first 100 brands on any plan lock in their price. Yearly billing gives you two months free. Prices in US dollars, before Stripe’s card fees.
Run Linden Row for a day.
Open the full admin of Linden Row Monogram Co. in your own private sandbox for 24 hours. Change a font, a color or a price and watch the storefront follow. Just your email, no card.
| $16,000 a month | Plan | Fee | Total |
|---|---|---|---|
| Studio | $59 | $160 | $219 |
| Signature | $99 | $80 | $179 |
| Flagship | $149 | $0 | $149 |
Try your own numbers at brandwright.co/pricing.
Make your mark.
Your storefront is ready the moment you sign up. Millie will show you around.
14 days free · no credit card
brandwright.co
contact@brandwright.co
For embroidery, engraving &
personalization studios
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