Terms of Service

These Terms of Service (“Terms”) govern access to and use of BrandWright: the website at brandwright.co, the shop administration (“Admin”), the storefronts BrandWright hosts for shops, the expert console, and the related software, features, integrations, documentation, and services (together, “BrandWright” or the “Service”), provided by PiperStitch LLC, a Florida limited liability company (“PiperStitch LLC,” “we,” “us,” or “our”).

By creating a shop, signing in, starting a trial or plan, or otherwise using BrandWright, you (“you” or the “Shop”) agree to these Terms and to our Privacy Policy. If you use BrandWright for a business, you agree on behalf of that business and confirm you may bind it. If you do not agree, do not use BrandWright.

PLEASE READ THESE TERMS CAREFULLY. THEY CONTAIN DISCLAIMERS OF WARRANTIES (SECTION 23), A LIMITATION OF LIABILITY (SECTION 24), AN INDEMNIFICATION OBLIGATION (SECTION 25), AND A JURY TRIAL WAIVER AND CLASS ACTION WAIVER (SECTION 27) THAT AFFECT YOUR LEGAL RIGHTS.

1. BrandWright and who these Terms cover

BrandWright is a platform for personalization businesses — embroidery, monogramming, laser engraving and similar studios — to run an online shop under their own name: a storefront with live personalization previews, orders and production tools, customers, email and social marketing, shipping labels, sales tax and finance tools, and optional paid help from BrandWright Experts.

These Terms are between PiperStitch LLC and the Shop. The people who buy from your storefront (“Shoppers”) buy from you, not from us; your relationship with them is governed by your own terms and policies (Section 5). BrandWright appears on your storefront only as a small “Powered by BrandWright” credit.

2. Accounts, sign-in, and your team

BrandWright does not use passwords. You sign in with one-time codes and links sent to your email address, so anyone with access to that mailbox may be able to access your shop. You are responsible for keeping your mailbox and devices secure and for all activity in your shop. Tell us promptly at contact@brandwright.co if you think your shop has been accessed without permission. We may require you to verify your email again and may suspend access we reasonably believe is compromised.

You may invite team members up to the number of seats in your plan and, where your plan includes it, choose exactly what each person may see and change. The shop owner is responsible for who is on the team, what they can do, and what they do. Billing and ownership always stay with owners. You must be at least eighteen (18) years old to hold an account.

3. Free trial, plans, and billing

Free trial

New shops may start with a free trial of the plan and length shown at sign-up (currently fourteen days). No payment details are needed to start. One trial per business.

Plans and automatic renewal

Continued use after the trial requires a paid plan. Plans, prices, included features, and limits (such as team seats) are shown on our website and in Admin → Billing when you choose a plan. PLANS RENEW AUTOMATICALLY EACH BILLING PERIOD AND YOUR PAYMENT METHOD WILL BE CHARGED THE THEN-CURRENT PRICE, PLUS ANY APPLICABLE TAXES, UNTIL YOU CANCEL. You authorize us and our payment processor, Stripe, Inc. (“Stripe”), to make these charges. Card details are entered on Stripe’s pages and held by Stripe, not by us.

Changes, cancellation, and refunds

We may change prices for future billing periods with at least thirty (30) days’ notice by email or in Admin; changes never apply to a period you have already paid for. If you subscribe at a price we call a founding price, we will keep that price for your plan for at least twelve (12) months from your first paid billing period. You may change plans or cancel at any time in Admin → Billing; cancellation stops future charges and your plan stays active until the end of the period already paid. Because a free trial is offered first, PLAN FEES ARE NON-REFUNDABLE to the maximum extent permitted by law, except where we decide otherwise (for example, a charge made in error).

Failed payments

If a renewal charge fails we will tell you and may retry it. After a grace period your shop may become read-only — you can still view and export everything, but checkout closes and changes pause — until billing is resolved. If it is not resolved we may suspend or close the shop under Section 26.

4. Getting paid and the platform fee

Your Shoppers pay through your own Stripe account, which you connect to BrandWright (Stripe Connect). Money from your sales goes to your Stripe account and on to your bank; it does not pass through PiperStitch LLC. Your use of Stripe is also governed by Stripe’s agreements, and you are responsible for your Stripe account, its verification, payouts, chargebacks, and disputes.

For each sale made through BrandWright checkout or a BrandWright payment link, the platform fee for your plan, as shown on our pricing page and in Admin → Billing (currently one percent (1%) on Studio, one-half percent (0.5%) on Signature, and zero (0%) on Flagship), is deducted automatically through Stripe, in addition to Stripe’s own processing fees and any Stripe Tax fees. We may change the platform fee for future sales with at least thirty (30) days’ notice. Platform fees are not refunded when you refund an order, except where Stripe returns them to us.

Shows: a card payment a Shopper makes by scanning your show’s QR code is a sale through BrandWright checkout and carries the platform fee. Cash, “other” payments and payments you take in Stripe’s own app (Tap to Pay) and record here don’t pass through BrandWright and carry no platform fee. You are responsible for any permits a show requires, including temporary sales tax permits.

Manual orders and invoices: an invoice paid by card through BrandWright is a sale through BrandWright checkout, and the platform fee applies to the goods and shipping in each payment. Payments you record by hand (cash, Venmo, check and the like) don’t pass through BrandWright and carry no platform fee. Whether to charge sales tax on an order you enter is your decision.

Gift cards: the platform fee applies when a Shopper buys a gift card, like any other sale. When a gift card is later spent, the fee applies only to any part of that order paid by card — not to the part paid with the gift card. Gift cards you issue by hand carry no platform fee.

5. Your shop and your customers

You are the seller. You alone are responsible for:

1. the products and services you offer, their descriptions, pricing, quality, safety, and legality, and making and delivering what you sell;
2. your storefront’s terms of sale, shipping, return and refund policies, and privacy policy, which you must publish and follow;
3. customer service, refunds, chargebacks, and disputes with Shoppers;
4. the gift cards and store credit you sell or issue through BrandWright, which are your obligation to honor, and the laws that apply to them — including unclaimed-property (escheat) reporting, cash-back requirements for small balances, and rules on expiry dates and fees (BrandWright gift cards never expire and carry no fees);
5. the personal information of your Shoppers that you collect or manage through BrandWright, including having a lawful basis to collect it and honoring their privacy requests; and
6. complying with the laws that apply to your business, including consumer protection, product labeling, advertising, privacy, tax, and export laws.

We process Shoppers’ information on your behalf and on your instructions, as your service provider (and, where the law uses the term, your processor), as described in our Privacy Policy. We will: use it only to provide BrandWright to you; keep it confidential and require the same of our subprocessors, which are listed in the Privacy Policy; protect it with reasonable security measures; tell you without undue delay if we learn of a security breach affecting it; help you respond to your Shoppers’ privacy requests; and delete or return it when your shop closes, as described in Section 26. A data processing addendum is available on request at contact@brandwright.co.

6. Your content

“Your Content” means everything you or your team put into BrandWright or create with it: products, photos, descriptions, logos and brand assets, website pages, fonts, motifs and design files, personalization settings, emails, social posts, and your shop’s orders and customer records. As between you and us, you own Your Content.

You grant PiperStitch LLC a worldwide, non-exclusive, royalty-free license to host, store, copy, process, transmit, display, and adapt Your Content only as needed to provide, secure, and support BrandWright for you — for example, to show your storefront, render personalization previews, produce machine files and production sheets, send your emails, and publish the social posts you schedule. This license ends when Your Content is deleted from BrandWright, except for copies in backups kept for a limited time and records we must keep by law.

We do not sell Your Content and we do not use it to train artificial-intelligence models.

7. Personalization, embroidery, and laser output

Personalization previews, stitch files, machine files, production sheets, placement templates, stitch counts, thread and sizing estimates, and pre-flight checks are aids. They may differ from the finished item, and machine files may not sew or engrave as expected on every machine, firmware, material, or hoop. You are responsible for checking every order and test-sewing or test-engraving before production. We are not responsible for spoiled materials, damaged equipment, re-makes, or customer dissatisfaction resulting from personalization, files, or previews.

8. Fonts, designs, and other people’s rights

You must have the rights to everything you upload or sell, including the licenses for any embroidery fonts, laser fonts, motifs, artwork, and photos you add, and permission for any names, logos, mascots, or trademarks you personalize onto products. Fonts we offer from public libraries (such as Google Fonts) are provided under their own open licenses. You may not use BrandWright to make or sell counterfeit goods or items that infringe anyone’s copyright, trademark, publicity, or other rights.

9. Shipping labels and the shipping balance

You may buy discounted shipping labels through BrandWright’s shipping account, paid from a prepaid shipping balance, or connect your own shipping account. Label purchases are charged to your balance at the rate shown when you buy; carriers’ own terms, rules, and claims processes apply. You may add funds with a card and may choose automatic reloads, which charge your saved card when the balance runs low. Voided labels are credited back when and to the extent the carrier refunds them; adjustments carriers charge later (for example, for incorrect weight or size) are deducted from your balance.

The balance is not a bank account, earns no interest, and can only be used for shipping on BrandWright. When you close your shop, up to twenty U.S. dollars ($20) of any remaining balance will be refunded on request to the original payment method, less amounts owed; any balance above $20 is not refundable. Add funds in amounts you expect to use. New shops may have daily label-spending limits while their account is new.

10. Sales tax tools

BrandWright can help you collect sales tax at checkout through Stripe Tax (Stripe charges its own fee for this, currently 0.5% of each order in the states you collect in), watch your sales against state registration thresholds, and prepare worksheets laid out like each state’s return. These tools are informational. They are not tax, legal, or accounting advice, and they do not file or pay anything for you. State rules, rates, forms, and thresholds change. You remain solely responsible for deciding where to register, what is taxable, what you collect, and for filing returns and paying tax on time. Confirm with each state or a tax professional before filing.

11. Email, marketing, and social posting

BrandWright sends order and shipping emails to your Shoppers on your behalf, from a BrandWright address in your shop’s name or from your own domain once verified. Marketing email may be sent only to people who agreed to receive it, must include the unsubscribe link we add, and must comply with anti-spam laws such as the CAN-SPAM Act. To protect deliverability for every shop, we apply sending limits (stricter for new shops) and may pause marketing email if bounce or complaint rates are too high.

When you connect social media accounts, you authorize BrandWright, through our social publishing provider, to publish and schedule the posts you create and to read their results. You are responsible for what you post and for complying with each social network’s terms. Connected accounts are used only for your shop, and you can disconnect them at any time.

12. Text message alerts

You and your team can choose to get alerts about your shop by text message — for example a new order, a payment, low stock, a customer message, or an account notice — instead of or as well as by email. Texts are optional: they are sent only after you confirm your mobile number with a code and agree to receive them, and only for the alerts you choose in My account → Alerts. Agreeing is not a condition of using BrandWright.

Texts come from BrandWright’s number and include a link to the page they are about. How many you receive depends on your choices and your shop’s activity. Message and data rates may apply. Reply STOP to stop all texts from BrandWright, or HELP for help; you can also change your choices or remove your number at any time in My account. Carriers are not liable for delayed or undelivered messages. We will not text you between 9pm and 8am in your time zone if you keep “Hold texts overnight” on.

13. Web addresses and your own domain

Every shop receives a BrandWright address (yourshop.brandwright.co). You may not choose a name that infringes others’ rights or impersonates another business; we may change or reclaim an address that does. Where your plan includes it, you may connect a domain you own. You remain responsible for registering and renewing your domain and for its DNS records at your domain company; we are not responsible for outages caused by changes made there. If your domain stops pointing to BrandWright, your plan no longer includes it, or a connection request is never completed, we may disconnect it, and your shop continues at its BrandWright address.

When you ask us to set up your domain automatically — by approving the request at your domain company (Domain Connect) or by giving us an API key from your domain company — you authorize us to add or replace the DNS records needed to point your web address at BrandWright and prove you own it. We change only those records (for example the “www” record, the bare domain’s record and an ownership record); we do not change your email (MX) or other records. An API key you give us is used only for that request and is not stored. Before you connect, we show what your domain is used for today; once connected, your domain shows your BrandWright storefront instead of any site it pointed to before.

14. Accounting connections and exports

BrandWright can prepare journal entries and files for accounting and tax software and, where you connect it, send them to QuickBooks Online. The figures come from the orders, fees, refunds, shipping and expenses recorded in BrandWright and may be estimated where exact figures are not available (for example, estimated card fees). They are not accounting or tax advice. You are responsible for reviewing what is sent or imported into your books. Use of QuickBooks is governed by Intuit’s terms; you can disconnect at any time.

15. AI features

Some features use artificial intelligence — for example, writing product descriptions and captions, reading receipts, removing photo backgrounds, and understanding your old site during an import. AI output can be inaccurate or unsuitable. Review it before you rely on it or publish it; you are responsible for what you use. The content you submit to these features is processed by our AI providers only to produce the result you asked for, as described in our Privacy Policy. Plans may limit AI use per month.

16. BrandWright Expert

You may buy help from BrandWright Experts — people we engage to help shops set up and run BrandWright. Expert time is sold in fifteen-minute blocks at the price shown when you book (currently $20 per fifteen minutes), paid in advance by card. Each working session is rounded up to the next fifteen minutes. Unused time stays available on your request; you may ask for a refund of unused time within ninety (90) days of purchase. Time already used is not refundable.

An Expert can work in your Admin only while you have switched expert access on, for the period and level you choose (all areas except billing, or view only). You can switch it off at any time, and everything an Expert changes is recorded and shown to you. Experts follow our confidentiality obligations and use your information only to help you. You decide what changes to keep; we do not guarantee any particular business result from Expert help, and Expert help is not legal, tax, or accounting advice.

17. Support access

To answer support requests, investigate problems, keep the Service secure, or comply with law, authorized PiperStitch LLC staff may access your shop’s Admin. Each such session requires a stated reason, is limited to what is needed, and is recorded in an audit log.

18. Bringing your shop over

When you import from another website or platform (such as Shopify, Wix, or GoDaddy), you confirm you have the right to copy that content and data, including any customer and order records, into BrandWright. Access tokens or keys you provide for an import are used only for that import and are not stored. You review what we found before anything is added to your shop. Imported past orders are kept for your records and are not counted as BrandWright sales for platform fees or sales tax filing.

19. Acceptable use

You may not use BrandWright to:

1. sell anything illegal, unsafe, counterfeit, or infringing, or any product or service Stripe or our other providers prohibit;
2. send spam, unsolicited marketing, or messages to people who have not agreed to receive them;
3. mislead, defraud, harass, or harm Shoppers or anyone else, or post content that is unlawful, hateful, or sexually exploitative;
4. collect or use personal information without a lawful basis;
5. probe, scan, disrupt, overload, or attempt to gain unauthorized access to BrandWright, other shops, or our providers, or bypass plan limits, security, or rate limits;
6. copy, resell, sublicense, reverse engineer, or create derivative works of BrandWright, or access it by automated means other than features we provide; or
7. use BrandWright or its output to build a competing product.

We may remove content or suspend features that violate these Terms or put Shoppers, other shops, or the Service at risk.

20. Third-party services

BrandWright works with third-party services, including Stripe (payments and Stripe Tax), shipping providers and carriers, email delivery, social publishing, AI providers, hosting and infrastructure, and, if you connect it, Intuit QuickBooks. Their own terms and privacy policies apply to your use of them. We are not responsible for third-party services, their availability, or their changes, and we may change the providers we use.

21. Availability, limits, and changes to the Service

We work to keep BrandWright available and to protect your data, but the Service may be interrupted for maintenance, updates, or reasons outside our control. We may add, change, or remove features and set reasonable limits (such as storage, emails per day, AI requests, or seats). If we remove a feature you pay for in a material way, we will give reasonable notice. Keep your own copies of anything important; you can export your orders, customers, products, and financial records at any time.

22. Our intellectual property; feedback

BrandWright, its software, design, and brand belong to PiperStitch LLC and its licensors. We grant you a limited, non-exclusive, non-transferable, revocable right to use BrandWright for your shop while your trial or plan is active. Except as permitted, you may not remove the “Powered by BrandWright” credit from your storefront. If you send us ideas or feedback, we may use them without obligation to you.

23. Warranties and disclaimers

TO THE MAXIMUM EXTENT PERMITTED BY LAW, BRANDWRIGHT IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ACCURACY. Without limiting this, we do not warrant that BrandWright will be uninterrupted or error-free; that previews, machine files, tax figures, accounting entries, AI output, or estimates will be accurate; that emails will be delivered or social posts published; or that you will achieve any sales or business result. Some jurisdictions do not allow certain exclusions, in which case they apply only to the extent permitted.

24. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, PIPERSTITCH LLC AND ITS AFFILIATES, MEMBERS, MANAGERS, OFFICERS, EMPLOYEES, CONTRACTORS (INCLUDING BRANDWRIGHT EXPERTS), AGENTS, LICENSORS, AND SUPPLIERS (THE “BRANDWRIGHT PARTIES”) WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE, OR CONSEQUENTIAL DAMAGES, OR FOR LOST PROFITS, REVENUE, SALES, DATA, GOODWILL, OR BUSINESS OPPORTUNITIES, ARISING FROM OR RELATING TO BRANDWRIGHT OR THESE TERMS — INCLUDING LOSSES FROM SPOILED MATERIALS OR RE-MAKES, TAX ASSESSMENTS, PENALTIES OR INTEREST, CHARGEBACKS, UNDELIVERED EMAIL, DOMAIN OR DNS ISSUES, THIRD-PARTY SERVICES, OR UNAUTHORIZED ACCESS TO YOUR MAILBOX OR ACCOUNT.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE BRANDWRIGHT PARTIES’ TOTAL LIABILITY FOR ALL CLAIMS ARISING FROM OR RELATING TO BRANDWRIGHT OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID PIPERSTITCH LLC FOR BRANDWRIGHT (PLAN FEES, PLATFORM FEES, AND EXPERT TIME) IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100). These limits apply whatever the legal theory and even if we were advised of the possibility of the damages.

25. Indemnification

To the extent permitted by law, you will defend, indemnify, and hold harmless the BrandWright Parties from all claims, losses, liabilities, penalties, costs, and expenses (including reasonable attorneys’ fees) arising from: your products, sales, and dealings with Shoppers; Your Content; your violation of these Terms or the law; taxes you owe or fail to collect or remit; emails and social posts sent for your shop; and any claim that something you uploaded, sold, or personalized infringes anyone’s rights. We may control the defense of any such claim, and you will not settle it without our written consent.

26. Suspension, termination, and your data

You may close your shop at any time. We may suspend or close a shop immediately for a material breach of these Terms, non-payment, fraud or unlawful activity, risk to Shoppers or the Service, or at the request of a payment provider or authority; for any other reason, with at least thirty (30) days’ notice and a pro-rated refund of prepaid plan fees.

After a shop closes, its storefront and checkout stop working. For thirty (30) days you may ask us to reopen it or to export your data; after that we may delete your shop’s content and records, except records we must keep by law (such as payment, tax, and audit records) and copies in backups that expire on their normal schedule. Sections that by their nature should survive termination — including ownership, payment obligations, disclaimers, limitation of liability, indemnification, and governing law — survive.

27. Governing law; venue; jury trial and class action waivers

These Terms and any dispute about BrandWright are governed by the laws of the State of Florida, without regard to conflict-of-law rules. Before filing a claim, you agree to contact us at contact@brandwright.co and try in good faith to resolve the dispute informally for at least thirty (30) days. The state and federal courts located in Sarasota County, Florida have exclusive jurisdiction and venue, and both parties consent to them.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, YOU AND PIPERSTITCH LLC EACH WAIVE ANY RIGHT TO A JURY TRIAL, AND EACH MAY BRING CLAIMS ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING. Any claim must be brought within one (1) year after it arises. Either party may seek injunctive relief to protect its intellectual property, confidential information, or security, and the prevailing party in any action may recover reasonable attorneys’ fees and costs.

28. Changes to these Terms

We may update these Terms to reflect changes to BrandWright, the law, or our business. The current version, with its date, is always at brandwright.co/terms. For material changes we will give reasonable notice by email or in Admin before they take effect. Continuing to use BrandWright after that date means you accept the updated Terms; if you do not agree, close your shop before then.

29. Miscellaneous

These Terms and the Privacy Policy are the entire agreement between you and PiperStitch LLC about BrandWright. You may not assign them without our written consent; we may assign them in connection with a merger, acquisition, reorganization, or sale of assets. If any provision is unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver. Nothing in these Terms creates a partnership, agency, employment, or franchise relationship, and there are no third-party beneficiaries except the BrandWright Parties under Sections 24 and 25. Neither party is liable for delays caused by events beyond its reasonable control. You will comply with applicable export and sanctions laws.

Copyright complaints. If you believe content on a BrandWright storefront infringes your copyright, send a notice to our designated copyright agent: Copyright Agent, PiperStitch LLC, 1680 Fruitville Road, Sarasota, Florida 34236; email contact@brandwright.co (subject “Copyright notice”). Identify the work, the material and where it appears, your contact information, a statement of your good-faith belief that the use is not authorized, and a statement under penalty of perjury that your notice is accurate and you are authorized to act for the owner, with your physical or electronic signature. If your material was removed and you believe that was a mistake, you may send a counter-notice to the same agent as the Digital Millennium Copyright Act provides. We may remove material and close the shops of repeat infringers.

30. Contact and legal notices

Questions about these Terms: contact@brandwright.co. Formal legal notices must be sent in writing to PiperStitch LLC, 1680 Fruitville Road, Sarasota, Florida 34236, with a copy by email to contact@brandwright.co. We may send notices to you by email to the shop owner’s address or in Admin.

BY CREATING A SHOP, SIGNING IN, OR USING BRANDWRIGHT, YOU AGREE TO THESE TERMS OF SERVICE.