Features
Everything behind the work, in one place.
A storefront that builds itself with a national brand’s polish, previews that show customers their exact piece, selling at shows and by invoice, gift cards, and the orders, marketing and books behind them — made for embroidery, engraving and personalization studios.
Your website
Your site builds itself. Then it’s yours to make.
A storefront with a national brand’s polish from the day you sign up, filled in from what you already have — and every detail of it yours to change.
A storefront from day one
Sign up and your storefront is already live at yourbrand.brandwright.co — a home page, menu and footer, a wordmark and initial mark made from your business name, four monogram styles and fourteen thread colors, ready to sell with.
Built from what you already have
Give us your web address, or connect Shopify, Wix or GoDaddy. Products, photos and collections come over, and AI reads your pages for your logo, colors, story, FAQ and search text — only what your pages say, never made up. You review it, then publish.
No two start alike
Every storefront created at sign-up starts from a different combination of the site builder’s starting options — style, fonts, palette, header layout and section order — so the chance two begin alike is slim. From there, it’s yours to make your own.
A builder with real range
Heroes, collections, a monogram section, your story, reviews, a gallery, FAQ and more — nineteen kinds of sections in all. Start from Classic, Coastal or Modern Boutique, then choose from nine heading and nine body fonts, your accent color, backgrounds, buttons, corners and spacing.
Live preview, safe publishing
Every change saves as a draft and shows in a live preview beside the editor. Publish when you’re happy, check your site for problems first, and bring back an earlier version in a click.
Your brand, everywhere
Upload your logo and the background is removed for you, with a light version made for dark backgrounds. Your storefront re-themes around your brand and looks the part on phone, tablet and desktop, and you can connect your own domain whenever you’re ready.
Sell
A storefront as polished as your work — and every other place you sell.
Your storefront, under your own name, with a national brand’s polish — showing customers exactly what they’re getting before they buy. Orders from a DM, an invoice, a craft fair or a gift card all land in the same place.
Live personalization previews
Shoppers type their name or initials and watch it appear on your product photo — in your own fonts, thread colors and motifs, in the spot you placed it, with an engraved look for laser pieces — your laser designs included. Fewer “can you change the font?” emails, fewer surprises.
Checkout through your own Stripe
Payments land in your own Stripe account. Sales tax is worked out at checkout by Stripe Tax in the states where you’re registered, and BrandWright never sits between you and your money.
Your domain, your email
Start on yourbrand.brandwright.co, then connect your own domain when you’re ready — wherever it lives. We find where it’s managed and set it up for you, or walk you through every click with live checks, so yourbrand.com and www both work. Send order and marketing email from your own address too.
Product listings, written for you
Snap a photo or jot a few notes and AI drafts the product description and the search (SEO) text. You read it, change what you like and publish — the craft and the final word stay yours.
Product photos that look professional
Remove a busy background, clean up and sharpen a phone photo, or upscale it for a banner — so your product shots have a national brand’s polish. Works for your logo too.
Bring your storefront over
Import your products, photos, customers and past orders from Shopify, Wix or GoDaddy. Coming from somewhere else? AI reads your current website — products, photos, logo, colors and policies — so you’re not copying and pasting for days.
Prices for every choice
Set what each personalization choice costs — a style, a font, a thread color, a motif. Customers see an itemized price as they choose, so there are no surprises at checkout.
Sell at shows
Tap products (personalized on the spot, or later), and take cash with change worked out, a card payment the customer scans and pays on their own phone, Tap to Pay in the Stripe app, or Venmo. Sales tax uses the show's location — with tax-included prices if you like. Every sale lands with your online orders, stock and Finance, and the end-of-show summary shows sales by payment type, best sellers and the cash count.
Orders by hand, approved & paid by email
Build an order in your admin with the same personalization builder and live preview your shoppers use, plus custom items, shipping, a discount and sales tax (yours to leave off when it isn't due). One button sends it: your client gets an email with your note and a picture of each piece with their monogram on it, approves and pays by card in one step — or asks for a change, which comes straight back to you. Take a deposit with the balance due later, or mark it paid by cash, Venmo or check. Once paid it flows into production, labels, tracking, Finance and sales tax like any order. Duplicate last year's order with a new name in seconds.
Gift cards
Sell gift cards in set amounts or let shoppers choose their own. Each one is emailed on the day the buyer picks, with their note, a code and a version to print. Shoppers use them at checkout and check their balance anytime. Issue store credit by hand, and see what's still owed in Finance — gift cards are kept out of your sales and sales tax until they're spent. Gift cards never expire.
Make
Stop retyping orders.
Every order arrives ready for the machine, so your evenings go back to making things.
Production sheets & machine files
When an order comes in, BrandWright builds the production sheet and the machine file for your embroidery machine — or a ready-to-engrave file for your laser — automatically. No copying names from an email into your software at midnight.
Font vault & Embroidery Studio
Upload font files and whole folders, Embrilliance BX included; letters and sizes are sorted and previews made for you. Lay out monograms in the Embroidery Studio with the same fonts your customers previewed, then download DST, PES, EXP or JEF — checked for hoop fit and stitch limits first.
Motif library
Keep the motifs and designs you stitch again and again in one library, ready to offer on products. Single-color motifs can be tinted in the customer’s thread right in the preview.
Laser font library
Start with fifty-six fonts that engrave well, ready to use and free for commercial work — including free look-alikes of favorites like Baskerville, Futura and Didot; seventy-three more favorites — single-line, script, decorative and classic — are set up and wait only for your font file; or upload any font you own. Customers see the engraving on your product photo before it’s burned in.
Laser design library
Upload laser designs as SVG, DXF, PNG or JPG, with the same record-keeping as your motifs — category, tags, license terms, designer, what you paid and when. Each one gets an engraved-look preview; offer it with an add-on price on the products you choose, and shoppers pick it right next to their lettering. Laser products only ever offer laser designs.
Ready-to-engrave files
Each laser order line gets an engraving file built from the customer’s choices: their lettering in your font, turned into vector outlines so there’s nothing to install, plus their design, sized to the product’s real engraving area. Download SVG for xTool Creative Space, LightBurn, Glowforge or LaserGRBL, a 300 DPI PNG for raster engraving, or DXF for EZCAD and RDWorks. Lettering and design sit on separate color layers, and power, speed, passes and placement stay entirely yours.
Shipping labels
Buy discounted shipping labels right from the order. Your customer gets a tracking email automatically — no copying and pasting tracking numbers.
Market
Your flyers, emails and posts, done in minutes.
Look like the brand you are everywhere you show up, without rebuilding the same flyer for every market.
Creator
Make show signs, flyers, price lists and emails from twenty-two ready-made templates, with your logo already in place and a choice of palettes. AI drafts the words in minutes; you have the final say.
Email campaigns
Build a campaign from your own products — AI drafts the copy, Buy-now buttons are added for you — and send it only to customers who said yes to email. See what each campaign sold.
Abandoned checkout emails
When someone leaves the payment page, they get a friendly reminder about an hour later — their items with their monogram on the photo, and a link that brings their bag back, personalization and all. An optional second email can carry a discount code. See how many checkouts you won back and what they were worth.
Social posting, with sales tracked
Start from a product photo, let AI suggest a caption for each network, and post or schedule to Instagram, Facebook, Pinterest, TikTok, X, LinkedIn and Threads at once. BrandWright tracks which posts lead to sales, so you know what’s worth doing again.
A record for every customer
Each customer has one record: every order, the fonts, monograms and thread colors they’ve chosen, your notes and tags, what they’ve spent, whether they said yes to email, and the post, email or link that brought them in. Customers and past orders come over from Shopify, Wix or GoDaddy.
Messages & live chat
Turn on live chat and a chat bubble appears on your storefront. Chats, contact-form notes and event inquiries land in one Messages inbox, each on the customer’s record. Whoever on your team chose text alerts gets a text with a link straight into the conversation, so you can answer while they’re still there — and if they’ve stepped away, your answer goes to them in your branded email.
Run the business
Know your numbers. Stay on the right side of sales tax.
The bookkeeping and tax pieces that usually live in a spreadsheet — kept up to date as you sell.
Profit you can see
Add item costs and see the profit on every order, plus a profit & loss with expenses by category. Snap a photo of a receipt and AI fills in the expense for you.
Sales tax, handled
Sales tax is calculated at checkout by Stripe Tax (0.5% per order) in every state where you’re registered. You get a return worksheet for each state you file in, and a tracker that warns you before you reach a state’s registration threshold.
Ready for your accountant
Download your numbers for QuickBooks, Xero, TurboTax or TaxJar, or keep QuickBooks in sync automatically.
Customer emails, drafted
Need to write to a customer — a delay, a proof to approve, a thank-you? AI drafts it in your voice for you to check, edit and send.
Your team
Invite the people who help you — a partner, a part-timer, your accountant — and choose what each one can see and do.
Help
You’re never setting up alone.
Millie walks you through setup, a real person on our team is a chat away, and an Expert can step in whenever you want a hand.
Guided setup with Millie
Millie, our little bird, walks you through setup one step at a time — your brand, your fonts, your products, your first order — and stitches each step into your storefront as you go. Tell her whether you embroider, engrave or both, and your admin shows only the tools you use — change it any time in Settings.
Talk to a real person
Stuck on something? Open Help → Talk to a person and chat with someone on the BrandWright team who knows the platform inside out. They answer right there in the chat — and by email if you step away. Every plan includes it.
BrandWright Experts
Book a BrandWright Expert to set things up with you or for you, at $20 per 15 minutes. Pay for the help you need, nothing more.
See it for yourself
Try every feature on a fully set-up storefront.
Open the full admin of Linden Row Monogram Co. — orders, products, fonts, motifs, laser, the website builder and the books — in your own private sandbox for 24 hours, and watch every change appear on its storefront. Just your email — no sign-up, no card.
On the way
Coming soonWhat we’re building next.
These aren’t live yet — we’ll let you know as each one ships. For the ones tied to a plan, the comparison on the pricing page shows which plans include them.
- Coming soon
Etsy orders & listings
Etsy orders flow straight into your production queue — personalization read for you — and your Etsy listings import in one click. Tracking goes back to Etsy when you ship.
- Coming soon
Wholesale & corporate orders
Handle wholesale and corporate orders — bulk quantities, business customers and tax-exempt sales.
- Coming soon
Production board
One board that shows every job from ordered to stitched to shipped, for you and your team.
- Coming soon
Marketplace
A marketplace for fonts, designs and services to add to your business.
Make your mark.
Your storefront is live the moment you sign up. Try every feature free for 14 days.
14 days free · no credit card