For embroidery, engraving & personalization studios
Graduate from a patchwork of basic tools to one complete, professional-grade system built for your work: a storefront with a national brand’s polish that dazzles customers the way your pieces always have, and your customers, production and books behind it.You build the brand. We give it the face and the system.
14 days free · no credit card · or explore a fully set-up admin with just your email
Try the live preview
Canvas market tote · Navy thread
Make it theirs.
Try it the way your customers will.
Traditional order: the last-name initial is stitched larger in the center.
A demonstration with sample fonts and drawings. On your storefront it’s your own fonts, thread colors, motifs and product photos — and every choice arrives with the order, exactly as your customer saw it.
One place
One system in place of a stack of logins — so every order, the customer who placed it and the sale it made are connected from the start.
Instead of A store builder
A storefront built for you, on your own domain
Instead of A personalization app
Live previews in your fonts, threads and motifs
Instead of A design app for flyers and signs
Creator, with your logo already in place
Instead of Orders in an inbox and a spreadsheet
Every order, and a record for every customer
Instead of A chat widget and questions scattered across DMs
Live chat on your storefront, every question in one inbox
Instead of An email marketing tool
Email campaigns from your own address
Instead of A social scheduler
Posting to seven networks, sales tracked by post
Instead of A gift card app
Gift cards and store credit, emailed with a printable card
Instead of Design files on a drive
Font vault, motif library and machine files
Instead of A point-of-sale app and an invoicing tool
Sell at shows from your phone, and orders your clients approve and pay by email
Instead of Label software
Discounted labels and tracking emails
Instead of Bookkeeping and sales-tax tools
Sales tax at checkout, your books and accountant downloads
Some tools depend on your plan.
Your brand · the storefront
Sign up and your storefront is already live, with a national brand’s polish on phone, tablet and desktop — home page, menu and footer, a wordmark and initial mark made from your business name, monogram styles and a thread palette ready to sell with.
Bring your current site and it fills in with your own products, photos and story. Millie, our little bird, walks you through the rest — and you watch your storefront fill in behind her as you go.
No two alike. Every storefront starts from its own mix of style, fonts, palette and layout — then choose one of sixteen BrandWright Looks, made yours, or let the AI website designer build one around your brand.
01
Your website address, a Shopify, Wix or GoDaddy store, or a few spreadsheets. AI reads your pages for products, photos, your logo and colors — and never makes up what isn’t there.
02
Products and photos, collections, your logo with the background removed, your accent color, an “our story” section, FAQ, gallery and search text — laid out for you to review and publish.
03
Choose one of sixteen Looks — made yours, so no two are alike — or let the AI website designer build one around your brand. Then change anything, with a live preview that saves as you go.
Storefront design
Start from a complete design made for studios like yours — then it’s made yours, with your logo’s color and a combination no other brand is using. Or let the AI website designer build one around your brand.
Preview any design on your own storefront before you choose it. Switch whenever you like — your products, words and orders never change.
Heirloom
Timeless monograms, made to be handed down.
Workshop
Precision-made. Built to last.
Garden Party
Soft florals, sweet details, endlessly giftable.
Collegiate
Team spirit, stitched and engraved.
Sixteen complete designs for embroidery and engraving studios — or bring the colors and fonts of the site you have now.
Every plan
Tell it how your brand should feel. It studies your logo and products, designs three directions on your storefront and changes them until they’re right.
Signature & Flagship
A BrandWright Expert tailors a Look to your brand, or designs one for you alone. Independent designers’ Looks are coming soon.
From $400 · Flagship includes credit
Your brand · personalization
Upload a font, add a thread color, draw where the monogram sits, set what it costs. It’s on your storefront as soon as you save — and your customers see their exact piece, in your fonts, colors and motifs, before they pay.
Upload embroidery fonts — Embrilliance BX files too — and previews are drawn from the real stitch files, so what customers see is what stitches out.
Your palette, named your way, and your motif library — tinted in the customer’s thread or shown in their true colors.
Fifty-six engraving fonts ready to use, free for commercial work, seventy-three favorites set up for your font files, or upload your own, plus a library for your laser designs. Laser products preview with an engraved look, right on your product photo, and every order comes with a file ready for your laser.
Draw, move and rotate the box on your product photo and set its real size in inches. What you draw is what customers see — and what gets made.
Charge for a style, a font, a thread or a motif. Customers see an itemized price as they choose.
Your customers
Every order, every monogram and every note in one record — and the email and social tools to stay in touch, built from your own products.
Every order, the fonts, monograms and thread colors they chose, your notes and tags, what they’ve spent — and every chat and message they’ve sent you.
Built from your products and sent from your address, only to people who said yes. See what each one sold.
Post to Instagram, Facebook, Pinterest, TikTok, X, LinkedIn and Threads at once, and see which posts lead to sales.
Tracking emails go out as the order moves — in transit, out for delivery, delivered.
A friendly reminder an hour after someone leaves the payment page, with their monogram on the photo and a link that brings their bag back.
Set amounts or their own, emailed on the day they pick with a note and a printable card. They never expire, and store credit is a click away.
Your business
Checkout runs through your own Stripe account. Your money goes straight to you.
A sell screen for your phone or tablet at fairs and markets: cash with change, a card payment they scan on their own phone, or Tap to Pay. Every sale lands with your orders.
Build an order for a client from a DM or a call. They get a picture of their piece with its monogram, and approve and pay in one step — or ask for a change.
Worked out at checkout by Stripe Tax in the states where you’re registered, with a report for filing and a warning before you reach a state’s threshold.
Discounted labels bought right from the order, from a prepaid balance. Voided labels are credited back.
Sales, fees and payouts, expenses with receipt scanning, profit on every order and a profit & loss.
Downloads for QuickBooks, Xero, TurboTax and TaxJar, read-only access for your accountant, or QuickBooks sync.
Seats for the people who help, and roles that set what each one can see and do.
Some tools depend on your plan. Compare plans
Coming soonEtsy orders & listings · Wholesale & corporate orders · Production board · Designer marketplace
Purposeful AI
It drafts; you decide. Every word and every design stays yours.
Your designs and your customers’ data are never used to train AI models.
Snap a photo or jot a few notes; get a product description and search text to edit and publish.
A caption suggested for each social network from your product — choose one, tweak it, post.
Creator drafts the words for show flyers, signs and campaigns, with your logo already in place.
Snap a receipt and the expense is filled in, ready for your profit & loss.
Busy backgrounds removed, phone photos cleaned up and sharpened — your logo too.
Why BrandWright
Working from the kitchen table or booked months ahead, you get the same professional-grade storefront, customer tools and systems behind them. Your work gets the presentation it deserves, under your own name.
A brand was once a maker’s mark, burned into the work — the sign of who made it. A wright is a skilled maker. We built BrandWright so the mark you put on your work carries as far as it deserves.
See it for yourself
Open Linden Row Monogram Co. — a fully set-up demo business with orders, products, fonts, motifs, laser designs, a website and its books — in your own private sandbox for 24 hours.
Workflows
Orders to the hoop, shipping, marketing, social and the books — the old way next to the BrandWright way, and the hours you’d get back.
See the workflowsSwitching
Products, photos, customers and past orders from Shopify, Wix, GoDaddy or any website — and what your tools cost today next to one plan.
How switching worksPlans
Three plans, each with your storefront and live previews, customer records, email and social, machine files, shipping labels and sales tax. Try any of them free for 14 days.
Runs the business
Solo, getting started
Or $49/month billed yearly
1% platform fee on sales
Runs the brand
Established brands — our most popular
Or $83/month billed yearly
0.5% platform fee on sales
Runs a growing team
2–3 people, wholesale, high volume
Or $124/month billed yearly · founding price held at least 12 months
0% platform fee on sales
Questions
No. Build your whole storefront free for 14 days — import products, upload fonts, see real previews, make machine files from test orders and choose from our designed Looks. A card is needed only to try the AI website designer, and you aren’t charged during the trial. You add a plan when you go live, and billing starts when your trial ends.
No. Every storefront starts from its own mix of the builder’s options, and every BrandWright Look is made yours — your logo’s color and a combination of fonts and details no other brand on the same Look is using. On Signature and Flagship, the AI website designer creates directions for your brand alone. From there it’s yours to make your own: nineteen kinds of sections with their own layouts, more than fifty fonts or your own, your colors and, when you’re ready, your own domain.
A small percentage of each sale made through your BrandWright checkout: 1% on Studio, 0.5% on Signature and 0% on Flagship. Stripe’s card fees are separate and go to Stripe. Your money goes straight to your own Stripe account.
Most established brands choose Signature. Once you sell about $10,000 a month, Flagship’s 0% fee covers the difference at today’s founding price (about $16,000 a month at its later $179 price). Signature beats Studio from about $8,000 a month.
Yes. Chat with a real person on the BrandWright team from Help → Talk to a person in your admin (or the chat bubble on brandwright.co). A BrandWright Expert can set things up with you or for you at $20 per 15 minutes, and Flagship includes an onboarding call and migration.
Your storefront is ready the moment you sign up. Millie will show you around.
14 days free · no credit card
BrandWright